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KeepCup’s mission is to encourage the use of reusable cups. This is achieved by delivering sustainably made products that are fit for purpose. This is in the context of a positive global campaign, striving to make a difference on how we think about convenience culture.
KeepCup is also less plastic. Disposable cups are lined with polyethylene and have a polystyrene lid, so there is enough plastic in 28 disposable cups to make one small KeepCup.
Since June 2009, over eight million KeepCups have been sold. Users have diverted billions of disposable cups from landfill. In this time approximately 5 trillion disposable cups have been made and discarded to landfill.
KeepCups are now sold in 65 countries around the world.
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